Responsible for Apps & Governance(branding) revamp
Hang Seng Core App Revamp Phrase One
⸺Agency
2018 to 2019
⸺Role
Senior designerWork across App and branding
⸺UX contrib.
User interview prototypeUser journey
⸺UI contrib.
Interaction animationDesign variation for internal pitchingJunior guidance
Before and After
What have i done?
Interactions
Interaction is vital to UX because it engages users, provides feedback, enhances efficiency, aids learnability, and fosters emotional connections.
UI Design + Governance
Design governance is important for maintaining consistency, ensuring quality, promoting efficiency, mitigating risks, and aligning design activities with business objectives.
Icons
Icons are important to us because they provide visual cues, enhance usability, and improve user engagement.
Users Journey
User journeys are important as they provide insights into user behavior, help identify pain points, and enable the design of seamless and satisfying experiences.
